Privacy policy

Last Updated: September 2026

1. INTRODUCTION

Welcome to Vesaria ("we," "us," "our," or "Company"). Vesaria is committed to protecting your privacy and ensuring you have a positive experience on our website.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.vesaria.in, make a purchase, or interact with our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.

2. INFORMATION WE COLLECT

A. Information You Provide Directly

When you visit Vesaria, we may collect the following information:

  • Personal Identification Information: Name, email address, phone number, postal address, date of birth (optional)

  • Account Information: Username, password, account preferences, saved addresses, wishlist items

  • Purchase Information: Order details, payment method, billing address, shipping address, product preferences, purchase history

  • Communication Information: Messages, inquiries, customer service interactions, feedback, reviews, testimonials

  • Payment Information: Credit card numbers, debit card details, UPI ID, digital wallet information (processed securely through payment gateways—we do not store full card details)

  • Optional Information: Preferences, lifestyle choices, style preferences, sizing information

B. Information Collected Automatically

When you visit our website, we automatically collect:

  • Device Information: Device type, operating system, browser type, IP address, unique device identifiers

  • Usage Information: Pages visited, time spent on pages, links clicked, referral source, search queries

  • Location Information: General location based on IP address (we do not track precise GPS location without permission)

  • Cookies & Tracking Technology: Information stored through cookies, pixel tags, web beacons, and similar technologies

3. HOW WE USE YOUR INFORMATION

We use collected information for the following purposes:

A. Order Fulfillment

  • Processing purchases and payments

  • Shipping products to your address

  • Providing order tracking and delivery updates

  • Handling returns and exchanges

B. Customer Service

  • Responding to inquiries and support requests

  • Troubleshooting issues

  • Providing technical support

C. Marketing & Communications

  • Sending promotional emails (newsletters, offers, new collections)

  • Personalizing your shopping experience

  • Recommending products based on preferences

  • Conducting surveys and gathering feedback

D. Website Improvement

  • Analyzing website traffic and user behavior

  • Improving website functionality and design

  • Testing new features

  • Understanding customer preferences

E. Security & Fraud Prevention

  • Detecting and preventing fraudulent transactions

  • Protecting against unauthorized access

  • Maintaining website security

F. Legal Compliance

  • Complying with Indian law and regulations

  • Responding to legal requests

  • Maintaining business records

4. COOKIES & TRACKING TECHNOLOGIES

What are Cookies?

Cookies are small text files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use

  • Essential Cookies: Required for website functionality (login, cart, checkout)

  • Performance Cookies: Track how you use our site to improve performance

  • Marketing Cookies: Used for advertising and retargeting

  • Preference Cookies: Remember your choices (language, theme, saved items)

Your Cookie Choices

You can control cookies through your browser settings:

  • Accept all cookies

  • Reject all cookies (may affect website functionality)

  • Accept specific cookie types

  • Delete cookies at any time

Note: Disabling essential cookies may prevent you from using certain features.

Other Tracking Technologies

We may use:

  • Pixel tags and web beacons to track email opens

  • Analytics tools (Google Analytics) to understand visitor behavior

  • Retargeting pixels for targeted advertising

5. THIRD-PARTY SHARING

We DO NOT sell your personal information to third parties.

We may share information with:

A. Service Providers

  • Payment processors (for secure payment processing)

  • Shipping partners (courier companies for delivery)

  • Email service providers (for newsletters and notifications)

  • Analytics providers (for website improvement)

  • Customer support platforms

These partners are bound by confidentiality agreements and data protection obligations.

B. Legal Requirements

  • Law enforcement or government agencies (if required by law)

  • Court orders or legal proceedings

  • Protecting against fraud or security threats

  • Enforcing our Terms of Service

C. Business Transfers

If Vesaria is acquired, merged, or sold, your information may be transferred as part of the business transaction. We will provide notice before this occurs.

D. With Your Consent

We may share information for purposes you specifically authorize.

6. DATA RETENTION

We retain your information for as long as:

  • Your account is active

  • Necessary to provide services

  • Required by Indian law

  • Needed for business or legal purposes

Retention Periods

  • Account Information: Retained while account is active; deleted upon account closure

  • Purchase Records: Retained for 7 years (per Indian tax law)

  • Marketing Emails: Retained until you unsubscribe

  • Cookies: Duration varies (typically 1-2 years)

  • Customer Service Records: Retained for 2 years

You can request deletion of your data by emailing support@vesaria.in. We will comply within reasonable timeframes, except where retention is required by law.

7. DATA SECURITY

Vesaria takes data security seriously and implements industry-standard protections:

Security Measures

  • SSL Encryption: All data transmitted over HTTPS (encrypted connection)

  • Secure Payment Processing: PCI-DSS compliant payment gateways

  • Access Controls: Limited access to personal information (employees only as needed)

  • Regular Audits: Periodic security reviews and vulnerability assessments

  • Data Backups: Regular backups to prevent data loss

Your Responsibility

While we maintain security, you are responsible for:

  • Protecting your login credentials

  • Not sharing your password

  • Logging out after sessions

  • Reporting suspicious activity

8. YOUR PRIVACY RIGHTS

A. Access & Portability

You have the right to:

  • Request access to your personal information

  • Receive a copy of your data in machine-readable format

  • Transfer your data to another service

B. Correction & Deletion

You have the right to:

  • Correct inaccurate information

  • Request deletion of your data (subject to legal restrictions)

  • Restrict processing of your information

C. Opt-Out

You have the right to:

  • Unsubscribe from marketing emails (click "unsubscribe" at the bottom)

  • Disable cookies (through browser settings)

  • Withdraw consent (where applicable)

D. Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To Exercise These Rights

Email: support@vesaria.in

Subject: "Privacy Request - [Type of Request]"

Include:

  • Your name and order number (if applicable)

  • Specific request details

  • Any supporting documents

We will respond within 30 days.

9. CHILDREN'S PRIVACY

Vesaria does not knowingly collect personal information from children under 18 years old. Our website is not directed at children.

If we discover that a child has provided personal information, we will delete it immediately. If you believe a child has provided information to us, please contact support@vesaria.in.

Parents or guardians concerned about children's online safety can contact the Internet Watch Foundation or National Commission for Protection of Child Rights (India).

10. EXTERNAL LINKS

Our website may contain links to third-party websites. This Privacy Policy applies only to Vesaria. We are not responsible for:

  • Third-party privacy practices

  • Content on linked websites

  • Data collection by third parties

Please review the privacy policies of external sites before providing information.

11. UPDATES TO THIS POLICY

Vesaria may update this Privacy Policy periodically to reflect:

  • Changes in our practices

  • New features or services

  • Legal or regulatory requirements

  • Technology advancements

Changes will be effective when posted. We encourage you to review this policy regularly. Your continued use of our website constitutes acceptance of any updates.

12. INTERNATIONAL DATA TRANSFERS

Vesaria operates in India. Your information is stored and processed in India in accordance with Indian law. If you access our website from outside India, you acknowledge that your data will be transferred to, stored in, and processed in India.

13. LEGAL BASIS FOR PROCESSING

Under Indian data protection standards, we process your information based on:

  • Consent: You have explicitly consented

  • Contract: Processing is necessary to fulfill a purchase

  • Legal Obligation: Required by Indian law

  • Legitimate Interests: Necessary for our business operations

  • Protection of Rights: To protect your or others' rights

14. DATA PROTECTION OFFICER

For privacy concerns or data protection inquiries, contact:

Email: support@vesaria.in

Subject: "Data Protection Inquiry"

We will respond within 30 days.

15. CALIFORNIA & GDPR COMPLIANCE NOTE

While Vesaria operates under Indian law, we respect global privacy standards:

  • GDPR (EU Customers): If you are in the EU, your data is processed with GDPR-compliant safeguards

  • California Privacy Rights: We respect CCPA-like rights (access, deletion, opt-out)

  • India Privacy Standards: We comply with India's emerging data protection framework

16. YOUR CONSENT

By using Vesaria, you consent to:

  • Collection of information as described

  • Use of information for stated purposes

  • Sharing with service providers as outlined

  • Cookies and tracking technologies

You can withdraw consent at any time by opting out of communications or disabling cookies.

17. CONTACT US FOR PRIVACY MATTERS

If you have questions, concerns, or requests regarding this Privacy Policy:

Vesaria

Email: support@vesaria.in

Website: www.vesaria.in

For Formal Privacy Requests, Include

  • Your name

  • Email address

  • Specific request or concern

  • Any order numbers (if applicable)

We aim to respond within 30 days.

18. GRIEVANCE REDRESSAL

If you are unsatisfied with our response to a privacy concern:

  • You may escalate to our management

  • You may file a complaint with relevant authorities in India

  • You retain the right to legal remedies under Indian law

19. GOVERNING LAW

This Privacy Policy is governed by the laws of India. Any disputes arising from privacy matters will be resolved under Indian law and jurisdiction of Mumbai courts.

By using Vesaria, you acknowledge that you have read, understood, and agree to this Privacy Policy.

Wear your way. Live your way. Be your way.

— VESARIA

Last Updated: September 2026